They’re called forever chemicals for a reason — once they enter your body, they don’t simply leave. And for many families, the exposure isn’t coming from factories or contaminated water. It’s coming from everyday household products you use without a second thought.
PFAS (per- and polyfluoroalkyl substances) are now linked by U.S. government agencies and peer-reviewed studies to serious health concerns, including hormone disruption, immune suppression, reproductive issues, and increased cancer risk. What’s more alarming? These chemicals are often found in paper products designed to touch your skin — and your home — every single day.
PFAS are a group of man-made chemicals used to make products resistant to water, grease, and stains. According to the U.S. Environmental Protection Agency (EPA), PFAS persist in the environment and accumulate in the human body over time.
They’ve been used for decades in:
• Paper-based household products, including toilet paper and paper towels
Research from the Centers for Disease Control and Prevention (CDC) and National Institutes of Health (NIH) shows PFAS exposure may:
Children are particularly vulnerable because their bodies are still developing — and they absorb chemicals at higher rates than adults.
Traditional tree-based paper products often rely on chemical treatments to achieve softness, brightness, and strength. PFAS are sometimes introduced during processing to improve durability and moisture resistance — even in products designed for personal hygiene.
Because these chemicals are not always required to be disclosed, many consumers have no idea they’re being exposed.
U.S. health agencies consistently recommend source reduction — eliminating PFAS-containing products where possible. That means: This means:
Bamboo-based paper products offer a safer alternative because bamboo fibers naturally provide strength and absorbency without chemical enhancement.
PFAS exposure is cumulative. Every swap matters. And when it comes to the products your family uses daily, eliminating forever chemicals is one of the simplest ways to protect long-term health.
• U.S. Environmental Protection Agency (EPA)
• Centers for Disease Control and Prevention (CDC)
• National Institutes of Health (NIH)
• World Health Organization (WHO)
• Peer-reviewed studies published in Environmental Health Perspectives and Journal of Exposure Science & Environmental Epidemiology